Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No data import
- Short free trial
- Limited features
- Limited reporting features
- Limited integrations
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Not a great amount of features
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Clarity | Free |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
30 days
Free plan
14 days
14 days
Account Management
Trackable Items
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Google Analytics importer
Data Export
One-click CSV export
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
Clarity uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Instant filters on any data point
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Track everything from clicks to form submit
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Support is available via chat, email and the support center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community