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Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- No progressive payment plan
- Ecommerce reporting can be improved
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
100
10 sites or apps (free) Unlimited (Enterprise)
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
30 min
Realtime
Realtime
Data Retention
Customizable up to 14 months
Up to 25 months
12 months
Unlimited
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Data Import
Import cost, offline or user/client ID data
Import cost data, search keywords, user/client ID and audience data
Data Export
With sheets, BigQuery or API
As CSV, XML, JSON, or via an API
Via CSV or API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Google Analytics relies on first-party cookies.
Piwik features a cookieless tracking option
Heap relies on first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Via Slack or email
Email Reports
Recurring shared reporting
Daily, weekly or monthly reports
Schedule regular emails for important charts
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
Detailed funnel report up to 5 steps
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Flexible Sankey chart exploration
Standard, transition & reverse Sankey charts
Sankey chart with path comparison
Segmentation
Segment creation and overlap exploration
Unlimited segments
Quickly identify patterns in user behavior
Cohort Reports
Cohort exploration
Based on first visit, first action, channel or custom events
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
CLTV Analysis
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Extensive e-commerce reports
Overview, order list, product, days and sessions to purchase & customer loyalty
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
GA4 does not offer recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Include category, action, and optionally name and value
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Support is available via chat and the support center.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community