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Compare Analytics Tools
UsermavenRating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Easy to use
- Great tagging feature
- Attentive support team
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Integrations
- Branding method
- New version can be glitchy
- Slight learning curve for beginners
- Not a great amount of features
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
Free trial period
21 days
7 days
14 days
Free plan
Account Management
Trackable Items
30
1 per plan but option to add 1 for €5
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lucky Orange
You
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Umami does not sample data
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Google Analytics importer
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
via API as JSON file
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Lucky orange uses first-party cookies
Umami Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
User journey analysis
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
Simple referrer graph
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Session replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom properties
Custom Metrics
Custom Reports
Flexible report design
Custom dashboards
Custom Events
Track everything from clicks to form submit
Auto-captured events
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community