Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Has, and not every other tool does:
- Data Sampling
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Session Recordings
- A/B Testing
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Open Web Analytics
Has, and not every other tool does:
- Data Import
- Attribution Reporting
- Ecommerce Reporting
- Session Recordings
- Custom Properties
- Custom Metrics
Lucky Orange
Has, and not every other tool does:
- Email Reports
- Device Reporting
- Segmentation
- Attribution Reporting
- Session Recordings
- A/B Testing
- User Feedback
- Custom Reports
Pendo
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Device Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- A/B Testing
- User Feedback
- Custom Reports
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Integrations
- Branding method
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
Free trial period
21 days
Free plan
7 days
Free plan
Account Management
Trackable Items
30
Unlimited
1 per plan but option to add 1 for €5
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- Not applicable
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Lucky Orange
Pendo
Data Freshness
15 minutes or more
Realtime
Realtime
Hourly updates
Data Retention
Unlimited and customizable
Unlimited
2 months for heatmaps & recordings and 12 for other features
84 months
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
by means of the REST API
Import historical data by CSV
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
by means of the REST API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Lucky orange uses first-party cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Guide, Page & Feature alerts
Email Reports
Detailed daily, weekly and monthly reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
See Cohort analysis
Attribution Reporting
Model comparison report
Simple referrer graph
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Domstream
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Change the widgets of a report
Custom Events
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community