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Summary
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • New version can be glitchy
  • Slight learning curve for beginners
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool
  • Not a great amount of features

Pricing information

Starting Price
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
7 days
14 days
14 days

Account Management

Trackable Items
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • United Kingdom
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Lucky Orange
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Data Export
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Lucky orange uses first-party cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
for Business & Enterprise plans
Email Reports

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations

Support

Support description
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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