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Summary

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

Pros

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Easy to use
Great tagging feature
Attentive support team

Elaborate data import options
Simple Client-side & server-side tracking
Great support

Cons

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

New version can be glitchy
Slight learning curve for beginners

Steep learning curve
Technical knowledge needed for implementation
Only a collection tool

Pricing information

Starting Price

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Test & Experiment Tracking	Free
Self-Hosted Pipeline	On req.
Snowplow Platform	On req.

Free trial period

Free plan

7 days

14 days

Account Management

Trackable Items

1 per plan but option to add 1 for €5

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

United States

United Kingdom

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Lucky Orange

You

Data Freshness

Realtime

Data Retention

12 months

2 months for heatmaps & recordings and 12 for other features

Unlimited

Data Sampling

Data Import

Data Export

Via CSV or API

Compliance

GDPR
CCPA
HIPAA

GDPR
CCPA

GDPR
CCPA
HIPAA

Cookieless

Heap relies on first-party cookies

Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts

Via Slack or email

Email Reports

Schedule regular emails for important charts

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Sankey chart with path comparison

Segmentation

Quickly identify patterns in user behavior

Cohort Reports

Based on first visit, first action, channel or custom events

Retention Reporting

CLTV Analysis

Attribution Reporting

Track UTM parameters or initial referrer sources

Simple referrer graph

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Session Recordings

Automatically filters relevant replays

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

Annotations

Support

Support description

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community