Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Limited reporting features
- Limited integrations
- Limited features
- Cluttered interface
- Crashes sometimes
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| Clarity | Free |
| Essentials | On req. |
| Automate | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
7 days
Free plan
7 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Lead Forensics
Adobe Analytics
Lucky Orange
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
13 months
3 months
25 months by default
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
by means of an API
Though data sources, API or data connectors
Data Export
by means of an API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Clarity uses first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Adobe uses tracking cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Email Reports
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Simple referral metrics
Apply to metrics, breakdowns or compare models
Simple referrer graph
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Called activity map
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
also called triggers
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
Support is available via chat, email and the support center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community