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Summary

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

Pros

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Easy to use
Great tagging feature
Attentive support team

Elaborate data import options
Simple Client-side & server-side tracking
Great support

Cons

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

New version can be glitchy
Slight learning curve for beginners

Steep learning curve
Technical knowledge needed for implementation
Only a collection tool

Pricing information

Starting Price

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Test & Experiment Tracking	Free
Self-Hosted Pipeline	On req.
Snowplow Platform	On req.

Free trial period

14 days

7 days

14 days

Account Management

Trackable Items

1 per plan but option to add 1 for €5

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United States

United Kingdom

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Mouseflow

Lucky Orange

You

Data Freshness

Realtime

Data Retention

12 months

2 months for heatmaps & recordings and 12 for other features

Unlimited

Data Sampling

Data Import

through integrations

Data Export

via CSV or to third-party tools by ID push

Compliance

GDPR
CCPA

GDPR
CCPA

GDPR
CCPA
HIPAA

Cookieless

Mouseflow uses first-party cookies

Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts

Via web hook

Email Reports

Hourly, daily, or weekly emails

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Funnel Reporting

Simple funnel report, watch recordings from converters

User Flow Reporting

Segmentation

Segment users to filter heatmaps & recordings

Cohort Reports

Based on first visit, first action, channel or custom events

Retention Reporting

CLTV Analysis

Attribution Reporting

Simple referrer graph

Ecommerce Reporting

User Experience Features

Heatmaps

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Elaborate filtering & livestream options

A/B Testing

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

Custom Metrics

Custom Reports

Automatic form tracking

Custom Events

Custom tagging of recordings

Annotations

Support

Support description

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community