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Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
14 days
30 days
7 days
Account Management
Trackable Items
100
10
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Mouseflow
Crazy Egg
Lucky Orange
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
12 months
Between 3 & 24 months depending on the plan
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
through integrations
Data Export
With sheets, BigQuery or API
via CSV or to third-party tools by ID push
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Mouseflow uses first-party cookies
Crazy Egg uses first-party cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via web hook
Email Reports
Recurring shared reporting
Hourly, daily, or weekly emails
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser, OS and more
Filter by device type, OS, browser & screen resolution
See which device the user used
Funnel Reporting
Customisable funnel exploration
Simple funnel report, watch recordings from converters
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Segment users to filter heatmaps & recordings
Segment users by device, location, etc.
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
By means of referral tracking
Simple referrer graph
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
GA4 does not offer recordings
Elaborate filtering & livestream options
A/B Testing
With realtime results
User Feedback
Custom triggered text, multiple choice & NPS ratings
Surveys, NPS scores & ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom tagging for segmenting users
Custom Metrics
50 event-scoped metrics
Custom users variables
Custom Reports
All reports are customisable
Automatic form tracking
Custom Events
25 parameters per event
Custom tagging of recordings
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community