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Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to use
- Great tagging feature
- Attentive support team
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited features
- Cluttered interface
- Crashes sometimes
- New version can be glitchy
- Slight learning curve for beginners
- Not a great amount of features
Pricing information
Starting Price
| Essentials | On req. |
| Automate | On req. |
Free trial period
7 days
7 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
1 per plan but option to add 1 for €5
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United Kingdom
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Lead Forensics
Lucky Orange
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
3 months
2 months for heatmaps & recordings and 12 for other features
84 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
by means of an API
Import historical data by CSV
Data Export
by means of an API
Export feedback & reports by CSV or pull data to BI tool
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Lucky orange uses first-party cookies
Pendo uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
also called triggers
Track everything from clicks to form submit
Annotations
Support
Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community



