Compare
Compare Analytics Tools
Heap
Free plan
Only Heap has:
- Custom Alerts
- User Flow Reporting
- Custom Properties
- Custom Metrics
Lead Forensics
On request
Only Lead Forensics has:
- Cookieless
Lucky Orange
Only Lucky Orange has:
- Heatmaps
- A/B Testing
- Custom Reports
Snowplow Analytics
Free plan
No feature only Snowplow Analytics has.
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to use
- Great tagging feature
- Attentive support team
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- Cluttered interface
- Crashes sometimes
- New version can be glitchy
- Slight learning curve for beginners
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- EssentialsOn req.
- AutomateOn req.
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
Free plan
7 days
7 days
14 days
Account Management
Trackable Items
1
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United States
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
3 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Data Import
by means of an API
Data Export
Via CSV or API
by means of an API
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Email Reports
Schedule regular emails for important charts
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referrer graph
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
also called triggers
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community