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Compare Analytics Tools

Heap

Free plan

Has, and not every other tool does:

  • Data Import
  • Custom Alerts
  • Funnel Reporting
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Attribution Reporting
  • Ecommerce Reporting
  • Session Recordings
  • User Feedback
  • Custom Properties
  • Custom Metrics

Hotjar

Free plan

Has, and not every other tool does:

  • Data Import
  • Custom Alerts
  • Funnel Reporting
  • Heatmaps
  • Session Recordings
  • User Feedback

Snitcher

From $49 per month

Has, and not every other tool does:

  • Attribution Reporting

Lucky Orange

Has, and not every other tool does:

  • Funnel Reporting
  • Attribution Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Reports
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
  • FreeFree
  • GrowthOn req.
  • ProOn req.
  • PremierOn req.
  • BasicFree
  • Plus$49+ p/m
  • BusinessOn req.
  • ScaleOn req.
  • 0-50 company ID's$49 p/m
  • 51-100 company ID's$69 p/m
  • 101-250 company ID's$99 p/m
  • 251-500 company ID's$139 p/m
  • 501-750 company ID's$179 p/m
  • 751-1.000 company ID's$229 p/m
  • 1.001-2.000 company ID's$279 p/m
  • 2.001-3.000 company ID's$349 p/m
  • 3.001-4.000 company ID's$439 p/m
  • 4.001-5.000 company ID's$529 p/m
  • 5.000+ company ID'sOn req.
Free trial period
Free plan
Free plan
14 days
7 days

Account Management

Trackable Items
1
Unlimited
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Hotjar
Snitcher
Lucky Orange
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
12 months
12 months
12 months*
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Via CSV or API
Export recording meta data
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Sets one first-party cookie, snitcher_device_id (1 year).
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Schedule regular emails for important charts
e.g. daily survey responses reports

Reporting

Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Create custom filters for recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referrer graph
Ecommerce Reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations

Support

Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support via a contact form (answered by email), live chat and the help center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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