Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Ecommerce Reporting
Piwik PRO
From €35 per month
Has, and not every other tool does:
- Data Sampling
- Data Import
- Cookieless
- Custom Alerts
- Funnel Reporting
- User Flow Reporting
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Heatmaps
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Mouseflow
Free plan
Has, and not every other tool does:
- Data Import
- Cookieless
- Custom Alerts
- Funnel Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Reports
Lucky Orange
Has, and not every other tool does:
- Funnel Reporting
- Attribution Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Reports
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- No data import
- Short free trial
- Limited features
- No progressive payment plan
- Ecommerce reporting can be improved
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Core - 500k€35 p/m
- Enterprise€366 p/m
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
Free trial period
30 days
Free plan
14 days
7 days
Account Management
Trackable Items
50
10 sites or apps (free) Unlimited (Enterprise)
10
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mouseflow
Lucky Orange
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
12 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
By default Piwik does not sample data
Data Import
Google Analytics importer
Import cost data, search keywords, user/client ID and audience data
through integrations
Data Export
One-click CSV export
As CSV, XML, JSON, or via an API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Piwik features a cookieless tracking option
Mouseflow uses first-party cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via web hook
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Instant filters on any data point
Unlimited segments
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referrer graph
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Automatic form tracking
Custom Events
Can include: name, ID & value
Include category, action, and optionally name and value
Custom tagging of recordings
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community