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Compare Analytics Tools

Leadfeeder

Free plan

Has, and not every other tool does:

  • Data Import
  • Attribution Reporting

Fathom Analytics

From $15 p/m

Has, and not every other tool does:

  • Data Import
  • Cookieless
  • Email Reports
  • Trend Reporting
  • Device Reporting
  • Segmentation
  • Ecommerce Reporting

Posthog

Free plan

Has, and not every other tool does:

  • Data Import
  • Cookieless
  • Custom Alerts
  • Email Reports
  • Trend Reporting
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Metrics
  • Custom Reports
  • Annotations

Lucky Orange

Has, and not every other tool does:

  • Email Reports
  • Trend Reporting
  • Device Reporting
  • Funnel Reporting
  • Segmentation
  • Attribution Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Reports
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • No data import
  • Short free trial
  • Limited features
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
  • LiteFree
  • Discover€79+ p/m (billed annually)
  • Activate€369+ p/m (billed annually)
  • Scale€599+ p/m (billed annually)
  • EnterpriseOn req.
  • 100k page views$15 p/m
  • 200k page views$25 p/m
  • 500k page views$45 p/m
  • 1 Million page views$60 p/m
  • 2 Million page views$100 p/m
  • Cloud LiteFree
  • Cloud€0.005 per event / recording
  • Enterprise Cloud€450 p/m minimum
Free trial period
14 days
30 days
Free plan
7 days

Account Management

Trackable Items
Unlimited
50
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
You
You
Lucky Orange
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Google Analytics importer
Historical data ingestion
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
Posthog has the option to be used without cookies
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Email Reports
Weekly or monthly reporting
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Instant filters on any data point
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referrer graph
Ecommerce Reporting
By means of custom events

User Experience Features

Heatmaps
Session Recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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