Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Data Sampling
- Custom Alerts
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Custom Properties
- Custom Metrics
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Lucky Orange
Only Lucky Orange has:
- User Feedback
Matomo Analytics
Fathom Analytics
Simple Analytics
Lucky OrangeSummary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Integrations
- Branding method
- No data import
- Short free trial
- Limited features
- Limited features due to cookieless
- Not very customisable
- No free version
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
Free trial period
21 days
30 days
14 days
7 days
Account Management
Trackable Items
30
50
5-10+ depending on plan
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Lucky Orange
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Google Analytics importer
GA importer included
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
One-click CSV export
As CSV or via API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Fathom is cookieless by default.
Simple Analytics is cookieless by default.
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting
Daily, weekly, monthly
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
Line up goals for simple funnel
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Instant filters on any data point
Filter dashboard with visitor attributes
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referrer graph
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Can include: name, ID & value
Annotations
On any graph or via API
Able to include links in annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Simple Analytics offers knowledgable support through phone and email.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Matomo AnalyticsFathom AnalyticsSimple AnalyticsLucky Orange