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Rating

4.5/5

4/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Easy to use
Great tagging feature
Attentive support team

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

Limited reporting features
Limited integrations

New version can be glitchy
Slight learning curve for beginners

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

Clarity

Free

Free trial period

Free plan

7 days

Account Management

Trackable Items

100

Unlimited

1 per plan but option to add 1 for €5

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)
United States

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

Microsoft Clarity

Lucky Orange

Data Freshness

4-8 hours (most reports), up to 24-48 hours

Realtime

Data Retention

Customizable up to 14 months

13 months

2 months for heatmaps & recordings and 12 for other features

Data Sampling

Explorations might use sampled data

Data Import

Import cost, offline or user/client ID data

Data Export

With sheets, BigQuery or API

Compliance

GDPR
CCPA

GDPR
CCPA
ePrivacy

GDPR
CCPA

Cookieless

Google Analytics relies on first-party cookies.

Clarity uses first-party cookies

Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Email Reports

Recurring shared reporting

Reporting

Trend Reporting

Device Reporting

Device type, browser, OS and more

Device type, browser & OS widgets

Funnel Reporting

Customisable funnel exploration

User Flow Reporting

Flexible Sankey chart exploration

Segmentation

Segment creation and overlap exploration

Cohort Reports

Cohort exploration

Retention Reporting

Combined with CLTV metrics

Attribution Reporting

Attribution models comparison

Simple referral metrics

Simple referrer graph

Ecommerce Reporting

Extensive e-commerce reports

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Click, scroll & area heatmaps

Session Recordings

GA4 does not offer recordings

Filter by actions, duration, pages & device

A/B Testing

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

Custom Metrics

50 event-scoped metrics

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Annotations

Notes feature added in 2024

Support

Support description

Support is available via chat and the support center.

Support is available via chat, email and the support center.

Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community