✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
14 days
30 days
Free plan
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
N/A
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadinfo
Crazy Egg
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 days
Between 3 & 24 months depending on the plan
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
Used for bulk tagging leads
Google Analytics importer
Data Export
Elaborate lead export in CSV or for Linkedin
Download reports or snapshots as a zipfile or CSV
via CVS or JSON files or an API
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Crazy Egg uses first-party cookies
Cloudflare analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Threshold-based alerts
Email Reports
Daily, weekly or monthly lead overview
Receive reports or Snapshots by mail
Cloudflare does not feature email reports
Scheduled email reports

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
See which device the user used
Device type, browser & OS
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Filter leads by country, channel or page
Segment users by device, location, etc.
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral widget
By means of referral tracking
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Included from the Scale plan
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Define your own labels
Custom tagging for segmenting users
Custom properties
Custom Metrics
Custom users variables
Custom Reports
Custom dashboards
Custom Events
Define triggers to label a lead or send them to CRM
Cloudflare does not feature event tracking
Auto-captured events
Annotations

Support

Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base