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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Integrations
- Branding method
- Limited features
- Cluttered interface
- Crashes sometimes
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Essentials | On req. |
| Automate | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
21 days
7 days
30 days
14 days
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
Crazy Egg
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
3 months
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Umami does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
by means of an API
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
by means of an API
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Matomo offers cookieless tracking.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
for Business & Enterprise plans
Email Reports
Detailed daily, weekly and monthly reports
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
See which device the user used
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
User journey analysis
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record specific pages or only after activity or duration
Session replays
A/B Testing
A/B Testing Platform (premium feature)
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Flexible report design
Custom Events
also called triggers
Track everything from clicks to form submit
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community