Compare
Compare Analytics Tools
Rating
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
1
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
You
Crazy Egg
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
Unlimited
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Umami does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Historical data ingestion
Data Export
Export recording meta data
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Hotjar relies on first-party cookies.
Posthog has the option to be used without cookies
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Receive alerts via Slack or email
for Business & Enterprise plans
Email Reports
e.g. daily survey responses reports
Subscribe to an Insight or dashboard
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
See on which device the user was
See which device the user used
Funnel Reporting
Discover why users drop off
User Flow Reporting
User journey analysis
Segmentation
Create custom filters for recordings
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Unlimited
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
Session replays
A/B Testing
No A/B testing tool only integrations
Feature flags and A/B testing
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community