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Summary
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • New version can be glitchy
  • Slight learning curve for beginners
  • Not a great amount of features

Pricing information

Starting Price
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
14 days
30 days
7 days
14 days

Account Management

Trackable Items
Unlimited
Unlimited
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Snitcher
Crazy Egg
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months*
Between 3 & 24 months depending on the plan
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Umami does not sample data
Data Import
Data Export
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets one first-party cookie, snitcher_device_id (1 year).
Crazy Egg uses first-party cookies
Lucky orange uses first-party cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
for Business & Enterprise plans
Email Reports
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
See which device the user used
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
By means of referral tracking
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Revenue tracking

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Session replays
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations

Support

Support description
Support via a contact form (answered by email), live chat and the help center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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