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Rating

5/5

Summary

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

Great segmentation
Good video tracking
Customizable
Easy report creation

Easy heatmaps
Customer feedback surveys
Simple but good A/B testing
Easy to set up

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Pricing can be quite steep
Tech support can be improved
Can be difficult to implement
Can be challenging to get educated

Few intergrations with other tools
Easy to hit the max number of snapshots

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Select	On req.
Prime	On req.
Ultimate	On req.

Basic	$29 p/m
Plus	$99 p/m
Pro	$249 p/m
Enterprise	$599 p/m

Free trial period

Free plan

30 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

United States

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Adobe Analytics

Crazy Egg

Cloudflare Analytics

Data Freshness

2 hours

Realtime

Data Retention

25 months by default

Between 3 & 24 months depending on the plan

6 months

Data Sampling

Some Audience Manager reports display results sampled data

Adaptive sampling of 1-10% on all stats

Data Import

Though data sources, API or data connectors

Data Export

Through data feeds, a data warehouse or FTP and SFTP

Download reports or snapshots as a zipfile or CSV

via CVS or JSON files or an API

Compliance

GDPR
CCPA
HIPAA
PECR

GDPR
CCPA
HIPAA
ePrivacy

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Adobe uses tracking cookies

Crazy Egg uses first-party cookies

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Via e-mail or SMS

Email Reports

Flexible scheduled reporting

Receive reports or Snapshots by mail

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device types, OS, OS versions & mobile carriers

See which device the user used

Device type, browser & OS

Funnel Reporting

Bar chart funnel report

User Flow Reporting

Fallout & Flow (Sankey chart) reports

Segmentation

Advanced segments with Segment builder & Segment manager

Segment users by device, location, etc.

Cohort Reports

Churn, rolling & latency tables

Retention Reporting

Retention cohort report

Attribution Reporting

Apply to metrics, breakdowns or compare models

By means of referral tracking

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

Very flexible ecommerce reporting

User Experience Features

Heatmaps

Called activity map

Heatmap, scrollmap, confetti report, overlay & list

Session Recordings

A/B Testing

With realtime results

User Feedback

Surveys, NPS scores & ratings

Customizability

Custom Properties

Custom tagging for segmenting users

Custom Metrics

Unlimited calculated metrics

Custom users variables

Custom Reports

Reports in Analysis workspace are customisable

Custom Events

Up to 1.000 success events

Cloudflare does not feature event tracking

Annotations

Available in Workspace

Support

Support description

The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community