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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Great segmentation
Good video tracking
Customizable
Easy report creation

Easy heatmaps
Customer feedback surveys
Simple but good A/B testing
Easy to set up

Cons

Integrations
Branding method

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Pricing can be quite steep
Tech support can be improved
Can be difficult to implement
Can be challenging to get educated

Few intergrations with other tools
Easy to hit the max number of snapshots

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Select	On req.
Prime	On req.
Ultimate	On req.

Basic	$29 p/m
Plus	$99 p/m
Pro	$249 p/m
Enterprise	$599 p/m

Free trial period

21 days

14 days

Free plan

30 days

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)

European Economic Area (EEA)
United States

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Mouseflow

Adobe Analytics

Crazy Egg

Data Freshness

15 minutes or more

Realtime

2 hours

Realtime

Data Retention

Unlimited and customizable

12 months

25 months by default

Between 3 & 24 months depending on the plan

Data Sampling

Matomo doesn’t use data sampling

Some Audience Manager reports display results sampled data

Data Import

Import Google Analytics data, search keywords & server logs

through integrations

Though data sources, API or data connectors

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

via CSV or to third-party tools by ID push

Through data feeds, a data warehouse or FTP and SFTP

Download reports or snapshots as a zipfile or CSV

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA

GDPR
CCPA
HIPAA
PECR

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Matomo offers cookieless tracking.

Mouseflow uses first-party cookies

Adobe uses tracking cookies

Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Via web hook

Via e-mail or SMS

Email Reports

Detailed daily, weekly and monthly reports

Hourly, daily, or weekly emails

Flexible scheduled reporting

Receive reports or Snapshots by mail

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Device types, OS, OS versions & mobile carriers

See which device the user used

Funnel Reporting

Basic funnel reporting

Simple funnel report, watch recordings from converters

Bar chart funnel report

User Flow Reporting

With flexible Sankey chart

Fallout & Flow (Sankey chart) reports

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Segment users to filter heatmaps & recordings

Advanced segments with Segment builder & Segment manager

Segment users by device, location, etc.

Cohort Reports

Analyse and segment by cohort

Churn, rolling & latency tables

Retention Reporting

Retention cohort report

Attribution Reporting

Model comparison report

Apply to metrics, breakdowns or compare models

By means of referral tracking

Ecommerce Reporting

Very flexible ecommerce reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Click, movement, scroll, attention, live & geo heatmaps

Called activity map

Heatmap, scrollmap, confetti report, overlay & list

Session Recordings

Record specific pages or only after activity or duration

Elaborate filtering & livestream options

A/B Testing

A/B Testing Platform (premium feature)

With realtime results

User Feedback

Custom triggered text, multiple choice & NPS ratings

Surveys, NPS scores & ratings

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom tagging for segmenting users

Custom Metrics

Unlimited calculated metrics

Custom users variables

Custom Reports

Flexible report design

Automatic form tracking

Reports in Analysis workspace are customisable

Custom Events

Custom tagging of recordings

Up to 1.000 success events

Annotations

On any graph or via API

Available in Workspace

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community