Compare
Compare Analytics Tools
Rating
4/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Limited integrations
- Limited features
- Cluttered interface
- Crashes sometimes
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Clarity | Free |
| Essentials | On req. |
| Automate | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
7 days
30 days
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Lead Forensics
Crazy Egg
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
13 months
3 months
Between 3 & 24 months depending on the plan
Data Sampling
Data Import
by means of an API
Data Export
Via CSV or API
by means of an API
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Heap relies on first-party cookies
Clarity uses first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Email Reports
Schedule regular emails for important charts
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
See which device the user used
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral metrics
By means of referral tracking
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Automatically filters relevant replays
Filter by actions, duration, pages & device
A/B Testing
With realtime results
User Feedback
Track NPS score events in surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
also called triggers
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support is available via chat, email and the support center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community