Compare
Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- No data import
- Short free trial
- Limited features
- Limited features
- Cluttered interface
- Crashes sometimes
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Essentials | On req. |
| Automate | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
30 days
7 days
30 days
Account Management
Trackable Items
100
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Lead Forensics
Crazy Egg
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
3 months
Between 3 & 24 months depending on the plan
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Google Analytics importer
by means of an API
Data Export
With sheets, BigQuery or API
One-click CSV export
by means of an API
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Fathom is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email Reports
Recurring shared reporting
Weekly or monthly reporting
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
See which device the user used
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Instant filters on any data point
Segment users by device, location, etc.
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
By means of referral tracking
Ecommerce Reporting
Extensive e-commerce reports
By means of custom events
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
GA4 does not offer recordings
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom tagging for segmenting users
Custom Metrics
50 event-scoped metrics
Custom users variables
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Can include: name, ID & value
also called triggers
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community