Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited reporting features
- Limited integrations
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Limited integration capabilities
- Not a great amount of features
Pricing information
Starting Price
| Clarity | Free |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
30 days
14 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Crazy Egg
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
Between 3 & 24 months depending on the plan
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Umami does not sample data
Data Import
Data Export
Download reports or snapshots as a zipfile or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
- HIPAA
Cookieless
Clarity uses first-party cookies
Crazy Egg uses first-party cookies
Swetrix does not use cookies for tracking
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Daily, Weekly, Monthly, Quarterly or at threshold
for Business & Enterprise plans
Email Reports
Receive reports or Snapshots by mail
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS widgets
See which device the user used
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Segment users by device, location, etc.
You can segment data via multiple filters, apply specific timeframes & periods
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Track everything from clicks to form submit
Annotations
Soon to be released
Support
Support description
Support is available via chat, email and the support center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community