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Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Limited reporting features
  • Limited integrations
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
ClarityFree
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
14 days
30 days
30 days

Account Management

Trackable Items
Unlimited
10
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Microsoft Clarity
Mouseflow
Crazy Egg
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
12 months
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Data Import
through integrations
Import from Plausible, Fathom or Google Analytics
Data Export
via CSV or to third-party tools by ID push
Download reports or snapshots as a zipfile or CSV
via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Clarity uses first-party cookies
Mouseflow uses first-party cookies
Crazy Egg uses first-party cookies
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Via web hook
Email Reports
Hourly, daily, or weekly emails
Receive reports or Snapshots by mail
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
See which device the user used
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Simple funnel report, watch recordings from converters
Analyze Funnels
User Flow Reporting
Entry and exit pages
Segmentation
Segment users to filter heatmaps & recordings
Segment users by device, location, etc.
Extensive filtering by any metric
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
By means of referral tracking
Ecommerce Reporting
Possible with custom events and goals

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Filter by actions, duration, pages & device
Elaborate filtering & livestream options
A/B Testing
With realtime results
Tag-based A/B testing and segmentation
User Feedback
Custom triggered text, multiple choice & NPS ratings
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
As part of custom events
Custom Metrics
Custom users variables
Custom Reports
Automatic form tracking
Custom Events
Custom tagging of recordings
With additional metadata fields (key-value pairs).
Annotations

Support

Support description
Support is available via chat, email and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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