Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Limited features
- No audience reporting features
- Limited reporting features
- Limited integrations
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Clarity | Free |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
30 days
Free plan
14 days
30 days
Account Management
Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Leadinfo
Crazy Egg
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
13 months
30 days
Between 3 & 24 months depending on the plan
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Used for bulk tagging leads
Data Export
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Plausible is cookieless by default.
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
See which device the user used
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Filter leads by country, channel or page
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Simple referral widget
By means of referral tracking
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Filter by actions, duration, pages & device
Included from the Scale plan
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations
Support
Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community