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Rating
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
Free plan
30 days
14 days

Account Management

Trackable Items
Unlimited
Unlimited
User Seats
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Hotjar
Crazy Egg
You
Data Freshness
30 minutes
Realtime
Realtime
Data Retention
12 months
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Export recording meta data
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Hotjar relies on first-party cookies.
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
in the interface, via e-mail or Slack
Email Reports
e.g. daily survey responses reports
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
See on which device the user was
See which device the user used
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
Segment users by device, location, etc.
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
By means of referral tracking
Ecommerce Reporting

User Experience Features

Heatmaps
Unlimited
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations

Support

Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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