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Rating
5/5
4/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
Cons
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots

Pricing information

Starting Price
Core - 500k€35 p/m
Enterprise€366 p/m
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
Free plan
Free plan
30 days

Account Management

Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Hotjar
Adobe Analytics
Crazy Egg
Data Freshness
30 min
30 minutes
2 hours
Realtime
Data Retention
Up to 25 months
12 months
25 months by default
Between 3 & 24 months depending on the plan
Data Sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import cost data, search keywords, user/client ID and audience data
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Data Export
As CSV, XML, JSON, or via an API
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Piwik features a cookieless tracking option
Hotjar relies on first-party cookies.
Adobe uses tracking cookies
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
in the interface, via e-mail or Slack
Via e-mail or SMS
Email Reports
Daily, weekly or monthly reports
e.g. daily survey responses reports
Flexible scheduled reporting
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
See on which device the user was
Device types, OS, OS versions & mobile carriers
See which device the user used
Funnel Reporting
Detailed funnel report up to 5 steps
Discover why users drop off
Bar chart funnel report
User Flow Reporting
Standard, transition & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
Segmentation
Unlimited segments
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
Segment users by device, location, etc.
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention cohort report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Apply to metrics, breakdowns or compare models
By means of referral tracking
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Unlimited
Called activity map
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom tagging for segmenting users
Custom Metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom users variables
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Include category, action, and optionally name and value
Track and filter sessions & heatmaps
Up to 1.000 success events
Annotations
Add to any graph or include them in scheduled reports or alerts
Hotjar does not have annotations
Available in Workspace

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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