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Compare Analytics Tools
Rating
5/5
4/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited features
- No audience reporting features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
30 days
Free plan
30 days
Free plan
Account Management
Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
1
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Crazy Egg
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
3-5+ years depending on plan
12 months
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Usermaven does not sample data
Data Import
e.g. import GA data
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
Export your data to CSV
Export recording meta data
Download reports or snapshots as a zipfile or CSV
Via API or CSV
Compliance
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Crazy Egg uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Threshold-based alerts
Email Reports
Weekly or monthly email reporting
e.g. daily survey responses reports
Receive reports or Snapshots by mail
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
See which device the user used
Funnel Reporting
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
User journey visualization
Segmentation
Use filters to segment your audience
Create custom filters for recordings
Segment users by device, location, etc.
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
By means of referral tracking
Multi-touch attribution with 7 models
Ecommerce Reporting
Ecommerce revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Unlimited
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom tagging for segmenting users
Custom properties
Custom Metrics
Custom users variables
Custom Reports
Custom dashboards
Custom Events
By means of adding CSS classes
Track and filter sessions & heatmaps
Auto-captured events
Annotations
Hotjar does not have annotations
Support
Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community