Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Only Fathom Analytics has:
- Ecommerce Reporting
Simple Analytics
From €15 p/m
Only Simple Analytics has:
- Funnel Reporting
Crazy Egg
From $29 per month
Only Crazy Egg has:
- Attribution Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Properties
- Custom Metrics
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
- Custom Alerts
- Custom Reports
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- No data import
- Short free trial
- Limited features
- Limited features due to cookieless
- Not very customisable
- No free version
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Limited integration capabilities
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- Basic$29 p/m
- Plus$99 p/m
- Pro$249 p/m
- Enterprise$599 p/m
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
30 days
14 days
30 days
14 days
Account Management
Trackable Items
50
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Crazy Egg
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Google Analytics importer
GA importer included
Data Export
One-click CSV export
As CSV or via API
Download reports or snapshots as a zipfile or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Fathom is cookieless by default.
Simple Analytics is cookieless by default.
Crazy Egg uses first-party cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Weekly or monthly reporting
Daily, weekly, monthly
Receive reports or Snapshots by mail
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Curved and linear trend lines
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
See which device the user used
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Segmentation
Instant filters on any data point
Filter dashboard with visitor attributes
Segment users by device, location, etc.
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
By means of referral tracking
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Can include: name, ID & value
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Able to include links in annotations
Soon to be released
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Simple Analytics offers knowledgable support through phone and email.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community



