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Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited free plan
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots

Pricing information

Starting Price
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
14 days
14 days
30 days
30 days

Account Management

Trackable Items
5-10+ depending on plan
Unlimited
1
Unlimited
User Seats
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Leadinfo
Statcounter
Crazy Egg
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
Unlimited*
Between 3 & 24 months depending on the plan
Data Sampling
Data Import
GA importer included
Used for bulk tagging leads
Import Google keyword data
Data Export
As CSV or via API
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Simple Analytics is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
Email Reports
Daily, weekly, monthly
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Device type, browser, OS & screen resolution
See which device the user used
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Filter dashboard with visitor attributes
Filter leads by country, channel or page
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Simple referral & UTM sources
By means of referral tracking
Ecommerce Reporting

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Included from the Scale plan
Recordings with many filtering options
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Define your own labels
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations
Able to include links in annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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