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Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited free plan
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
14 days
30 days
30 days
Account Management
Trackable Items
1
Unlimited
1
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Statcounter
Crazy Egg
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
30 days
Unlimited*
Between 3 & 24 months depending on the plan
Data Sampling
Data Import
Used for bulk tagging leads
Import Google keyword data
Data Export
Via CSV or API
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Heap relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Important visitor alerts
Email Reports
Schedule regular emails for important charts
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser, OS & screen resolution
See which device the user used
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Simple ordered list of pages visited
Segmentation
Quickly identify patterns in user behavior
Filter leads by country, channel or page
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral widget
Simple referral & UTM sources
By means of referral tracking
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Automatically filters relevant replays
Included from the Scale plan
Recordings with many filtering options
A/B Testing
With realtime results
User Feedback
Track NPS score events in surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
Define your own labels
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community