Compare
Compare Analytics Tools
Rating
4/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited
10
User Seats
Unlimited
1
Unlimited
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Crazy Egg
Cloudflare Analytics
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
12 months
12 months
Between 3 & 24 months depending on the plan
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Via CSV or API
Export recording meta data
Download reports or snapshots as a zipfile or CSV
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Crazy Egg uses first-party cookies
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Schedule regular emails for important charts
e.g. daily survey responses reports
Receive reports or Snapshots by mail
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
See which device the user used
Device type, browser & OS
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Create custom filters for recordings
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
By means of referral tracking
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Unlimited
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
With realtime results
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Cloudflare does not feature event tracking
Annotations
Hotjar does not have annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community