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Compare Analytics Tools
Rating
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- No progressive payment plan
- Ecommerce reporting can be improved
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
Free plan
30 days
Account Management
Trackable Items
Unlimited
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Crazy Egg
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
12 months
Between 3 & 24 months depending on the plan
Data Sampling
By default Piwik does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Import cost data, search keywords, user/client ID and audience data
Data Export
To GCS, BigQuery, Redshift & more
As CSV, XML, JSON, or via an API
Via CSV or API
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Amplitude relies on first-party cookies.
Piwik features a cookieless tracking option
Heap relies on first-party cookies
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via Slack or email
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly reports
Schedule regular emails for important charts
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
See which device the user used
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Detailed funnel report up to 5 steps
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Standard, transition & reverse Sankey charts
Sankey chart with path comparison
Segmentation
Unlimited segments
Quickly identify patterns in user behavior
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Track UTM parameters or initial referrer sources
By means of referral tracking
Ecommerce Reporting
Elaborate Ecommerce reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Session Replay
Automatically filters relevant replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
With realtime results
User Feedback
Guides and Surveys
Track NPS score events in surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom tagging for segmenting users
Custom Metrics
20 custom formulas to create the metric you need
Also called Calculated metrics
Custom users variables
Custom Reports
Custom Events
Create a custom event from existing events
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community