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Compare Analytics Tools
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Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited free plan
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
30 days
30 days
7 days
Account Management
Trackable Items
Unlimited
1
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Statcounter
Crazy Egg
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited*
Between 3 & 24 months depending on the plan
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Import Google keyword data
Data Export
To GCS, BigQuery, Redshift & more
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Statcounter uses cookies
Crazy Egg uses first-party cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Email Reports
Subscribe to dashboard for daily reports
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
See which device the user used
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral & UTM sources
By means of referral tracking
Simple referrer graph
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Session Replay
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
With realtime results
User Feedback
Guides and Surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
20 custom formulas to create the metric you need
Custom users variables
Custom Reports
Custom Events
Create a custom event from existing events
Max 5 custom tags + values per page
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community