Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Integrations
- Branding method
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
21 days
Free plan
30 days
Free plan
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Crazy Egg
You
Data Freshness
15 minutes or more
30 minutes
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
Download reports or snapshots as a zipfile or CSV
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Hotjar relies on first-party cookies.
Crazy Egg uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Receive reports or Snapshots by mail
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
See which device the user used
Funnel Reporting
Basic funnel reporting
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Segment users by device, location, etc.
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
By means of referral tracking
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
A/B Testing
A/B Testing Platform (premium feature)
No A/B testing tool only integrations
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom tagging for segmenting users
Custom properties
Custom Metrics
Custom users variables
Custom Reports
Flexible report design
Custom dashboards
Custom Events
Track and filter sessions & heatmaps
Auto-captured events
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community