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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Integrations
- Branding method
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
21 days
Free plan
14 days
30 days
Account Management
Trackable Items
30
1
10
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mouseflow
Crazy Egg
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
12 months
Between 3 & 24 months depending on the plan
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
through integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via CSV or API
via CSV or to third-party tools by ID push
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Heap relies on first-party cookies
Mouseflow uses first-party cookies
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via Slack or email
Via web hook
Email Reports
Detailed daily, weekly and monthly reports
Schedule regular emails for important charts
Hourly, daily, or weekly emails
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
See which device the user used
Funnel Reporting
Basic funnel reporting
With quantitative measurement of user friction & step suggestions
Simple funnel report, watch recordings from converters
User Flow Reporting
With flexible Sankey chart
Sankey chart with path comparison
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Quickly identify patterns in user behavior
Segment users to filter heatmaps & recordings
Segment users by device, location, etc.
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Track UTM parameters or initial referrer sources
By means of referral tracking
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record specific pages or only after activity or duration
Automatically filters relevant replays
Elaborate filtering & livestream options
A/B Testing
A/B Testing Platform (premium feature)
With realtime results
User Feedback
Track NPS score events in surveys
Custom triggered text, multiple choice & NPS ratings
Surveys, NPS scores & ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Flexible report design
Automatic form tracking
Custom Events
Custom tagging of recordings
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community