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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Integrations
- Branding method
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
21 days
Free plan
14 days
30 days
Account Management
Trackable Items
30
1
5-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Crazy Egg
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
Unlimited
Between 3 & 24 months depending on the plan
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
GA importer included
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via CSV or API
As CSV or via API
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Heap relies on first-party cookies
Simple Analytics is cookieless by default.
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Schedule regular emails for important charts
Daily, weekly, monthly
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
See which device the user used
Funnel Reporting
Basic funnel reporting
With quantitative measurement of user friction & step suggestions
Line up goals for simple funnel
User Flow Reporting
With flexible Sankey chart
Sankey chart with path comparison
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Quickly identify patterns in user behavior
Filter dashboard with visitor attributes
Segment users by device, location, etc.
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Track UTM parameters or initial referrer sources
By means of referral tracking
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record specific pages or only after activity or duration
Automatically filters relevant replays
A/B Testing
A/B Testing Platform (premium feature)
With realtime results
User Feedback
Track NPS score events in surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Flexible report design
Custom Events
Annotations
On any graph or via API
Able to include links in annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Simple Analytics offers knowledgable support through phone and email.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community