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Compare Analytics Tools
Rating
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Specific use-case
- Limited data retention
- Limited features
- No data import
- Short free trial
- Limited features
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
14 days
30 days
30 days
Free plan
Account Management
Trackable Items
Unlimited
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Crazy Egg
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Google Analytics importer
Google Analytics importer
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Download reports or snapshots as a zipfile or CSV
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
Crazy Egg uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Receive reports or Snapshots by mail
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
See which device the user used
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Instant filters on any data point
Segment users by device, location, etc.
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
By means of referral tracking
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Revenue attribution
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom properties
Custom Metrics
Custom users variables
Custom Reports
Custom dashboards
Custom Events
Can include: name, ID & value
Auto-captured events
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community