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Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Relatively new player
- No self-hosting option
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
30 days
Free plan
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3+ depending on plan
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Crazy Egg
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
12 months
Between 3 & 24 months depending on the plan
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Usermaven does not sample data
Data Import
Google Analytics importer
Browser and Server APIs, Segment and Tealium integrations
Data Export
Via CSV or API
Download reports or snapshots as a zipfile or CSV
Via API or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Heap relies on first-party cookies
Crazy Egg uses first-party cookies
Cookieless tracking available
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Via Slack or email
Threshold-based alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Schedule regular emails for important charts
Receive reports or Snapshots by mail
Scheduled email reports
Reporting
Trend Reporting
Metric trends
Device Reporting
See which device the user used
Device breakdown
Funnel Reporting
With quantitative measurement of user friction & step suggestions
AI-powered funnel analysis
Funnels and conversions
User Flow Reporting
Sankey chart with path comparison
User journey visualization
Journey maps, page flows
Segmentation
Quickly identify patterns in user behavior
Segment users by device, location, etc.
Segments & cohorts
User segments
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Advanced and Enterprise
Attribution Reporting
Track UTM parameters or initial referrer sources
By means of referral tracking
Multi-touch attribution with 7 models
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue attribution
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Click and scroll maps
Session Recordings
Automatically filters relevant replays
Session replay, included in FullstoryFree
A/B Testing
With realtime results
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Track NPS score events in surveys
Surveys, NPS scores & ratings
Guides and Surveys add-on
Customizability
Custom Properties
Custom tagging for segmenting users
Custom properties
Custom event and user properties
Custom Metrics
Custom users variables
Custom calculations
Custom Reports
Custom dashboards
Dashboards, paid plans
Custom Events
Auto-captured events
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Usermaven offers documentation, live chat support, and email support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community