Compare
Compare Analytics Tools
Rating
5/5
Summary
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Adobe Analytics
You
Crazy Egg
You
Data Freshness
2 hours
Realtime
Realtime
Data Retention
25 months by default
Unlimited
Between 3 & 24 months depending on the plan
12 months on FullstoryFree, paid plans not published
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Historical data ingestion
Browser and Server APIs, Segment and Tealium integrations
Data Export
Through data feeds, a data warehouse or FTP and SFTP
Download reports or snapshots as a zipfile or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Adobe uses tracking cookies
Posthog has the option to be used without cookies
Crazy Egg uses first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Receive alerts via Slack or email
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Flexible scheduled reporting
Subscribe to an Insight or dashboard
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Metric trends
Device Reporting
Device types, OS, OS versions & mobile carriers
See which device the user used
Device breakdown
Funnel Reporting
Bar chart funnel report
Funnels and conversions
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Journey maps, page flows
Segmentation
Advanced segments with Segment builder & Segment manager
Segment users by device, location, etc.
User segments
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Advanced and Enterprise
Attribution Reporting
Apply to metrics, breakdowns or compare models
By means of referral tracking
Ecommerce Reporting
Very flexible ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Called activity map
Heatmap, scrollmap, confetti report, overlay & list
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
Feature flags and A/B testing
With realtime results
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Surveys
Surveys, NPS scores & ratings
Guides and Surveys add-on
Customizability
Custom Properties
Custom tagging for segmenting users
Custom event and user properties
Custom Metrics
Unlimited calculated metrics
Custom users variables
Custom calculations
Custom Reports
Reports in Analysis workspace are customisable
Dashboards, paid plans
Custom Events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community