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Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Permanent free plan with session replay
  • Choice of EU or US data center
  • SOC 2 and ISO 27001, 27701 and 42001 certifications
  • Warehouse sync to BigQuery, Snowflake and Redshift
Cons
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Paid prices not published
  • Dashboards and StoryAI not in the free plan
  • Alerts and retention reports need an Advanced or Enterprise plan
  • Moving to the EU data center means opening a new account

Pricing information

Starting Price
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
FullstoryFreeFree
BusinessOn req.
AdvancedOn req.
EnterpriseOn req.
Free trial period
14 days
Free plan
30 days
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadinfo
You
Crazy Egg
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
30 days
Unlimited
Between 3 & 24 months depending on the plan
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Used for bulk tagging leads
Historical data ingestion
Browser and Server APIs, Segment and Tealium integrations
Data Export
Elaborate lead export in CSV or for Linkedin
Download reports or snapshots as a zipfile or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Posthog has the option to be used without cookies
Crazy Egg uses first-party cookies
Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Daily, weekly or monthly lead overview
Subscribe to an Insight or dashboard
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Analyse your peak hours
Metric trends
Device Reporting
See which device the user used
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Journey maps, page flows
Segmentation
Filter leads by country, channel or page
Segment users by device, location, etc.
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Simple referral widget
By means of referral tracking
Ecommerce Reporting
Order Completed and Product Purchased events

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Click and scroll maps
Session Recordings
Included from the Scale plan
Session replay, included in FullstoryFree
A/B Testing
Feature flags and A/B testing
With realtime results
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Surveys
Surveys, NPS scores & ratings
Guides and Surveys add-on

Customizability

Custom Properties
Define your own labels
Custom tagging for segmenting users
Custom event and user properties
Custom Metrics
Custom users variables
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Define triggers to label a lead or send them to CRM
Annotations

Support

Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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