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Hotjar

Free plan

No feature only Hotjar has.

Mouseflow

Free plan

Only Mouseflow has:

  • Cookieless

Crazy Egg

From $29 per month

Only Crazy Egg has:

  • Attribution Reporting

Fullstory

Free plan

Only Fullstory has:

  • User Flow Reporting
  • Retention Reporting
  • Ecommerce Reporting
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Permanent free plan with session replay
  • Choice of EU or US data center
  • SOC 2 and ISO 27001, 27701 and 42001 certifications
  • Warehouse sync to BigQuery, Snowflake and Redshift
Cons
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Paid prices not published
  • Dashboards and StoryAI not in the free plan
  • Alerts and retention reports need an Advanced or Enterprise plan
  • Moving to the EU data center means opening a new account

Pricing information

Starting Price
  • BasicFree
  • Plus$49+ p/m
  • BusinessOn req.
  • ScaleOn req.
  • FreeFree
  • Starter€39 p/m
  • Growth€129 p/m
  • Business€259 p/m
  • Pro€499 p/m
  • EnterpriseOn req.
  • Basic$29 p/m
  • Plus$99 p/m
  • Pro$249 p/m
  • Enterprise$599 p/m
  • FullstoryFreeFree
  • BusinessOn req.
  • AdvancedOn req.
  • EnterpriseOn req.
Free trial period
Free plan
14 days
30 days
Free plan

Account Management

Trackable Items
Unlimited
10
Unlimited
User Seats
1
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Hotjar
Mouseflow
Crazy Egg
You
Data Freshness
30 minutes
Realtime
Realtime
Data Retention
12 months
12 months
Between 3 & 24 months depending on the plan
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
through integrations
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export recording meta data
via CSV or to third-party tools by ID push
Download reports or snapshots as a zipfile or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Hotjar relies on first-party cookies.
Mouseflow uses first-party cookies
Crazy Egg uses first-party cookies
Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts
in the interface, via e-mail or Slack
Via web hook
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
e.g. daily survey responses reports
Hourly, daily, or weekly emails
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Simple visitor trend graphs
Metric trends
Device Reporting
See on which device the user was
Filter by device type, OS, browser & screen resolution
See which device the user used
Device breakdown
Funnel Reporting
Discover why users drop off
Simple funnel report, watch recordings from converters
Funnels and conversions
User Flow Reporting
Journey maps, page flows
Segmentation
Create custom filters for recordings
Segment users to filter heatmaps & recordings
Segment users by device, location, etc.
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
By means of referral tracking
Ecommerce Reporting
Order Completed and Product Purchased events

User Experience Features

Heatmaps
Unlimited
Click, movement, scroll, attention, live & geo heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Click and scroll maps
Session Recordings
Record all interaction with your site
Elaborate filtering & livestream options
Session replay, included in FullstoryFree
A/B Testing
No A/B testing tool only integrations
With realtime results
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Place NPS ratings or a survey pop-up on every page
Custom triggered text, multiple choice & NPS ratings
Surveys, NPS scores & ratings
Guides and Surveys add-on

Customizability

Custom Properties
Custom tagging for segmenting users
Custom event and user properties
Custom Metrics
Custom users variables
Custom calculations
Custom Reports
Automatic form tracking
Dashboards, paid plans
Custom Events
Track and filter sessions & heatmaps
Custom tagging of recordings
Annotations
Hotjar does not have annotations

Support

Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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