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Compare Analytics Tools
Rating
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
30 days
30 days
Free plan
Account Management
Trackable Items
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Crazy Egg
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
12 months
3-5+ years depending on plan
Between 3 & 24 months depending on the plan
12 months on FullstoryFree, paid plans not published
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Browser and Server APIs, Segment and Tealium integrations
Data Export
Via CSV or API
Export your data to CSV
Download reports or snapshots as a zipfile or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Heap relies on first-party cookies
Plausible is cookieless by default.
Crazy Egg uses first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Schedule regular emails for important charts
Weekly or monthly email reporting
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS
See which device the user used
Device breakdown
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Funnels and conversions
User Flow Reporting
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Journey maps, page flows
Segmentation
Quickly identify patterns in user behavior
Use filters to segment your audience
Segment users by device, location, etc.
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Track UTM parameters or initial referrer sources
By means of referral tracking
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Click and scroll maps
Session Recordings
Automatically filters relevant replays
Session replay, included in FullstoryFree
A/B Testing
With realtime results
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Track NPS score events in surveys
Surveys, NPS scores & ratings
Guides and Surveys add-on
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom tagging for segmenting users
Custom event and user properties
Custom Metrics
Custom users variables
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
By means of adding CSS classes
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community