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Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Limited features
- Limited integrations
- Lower quality visuals
- Limited features
- Cluttered interface
- Crashes sometimes
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Essentials | On req. |
| Automate | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
21 days
7 days
30 days
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- United Kingdom
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Clicky
Lead Forensics
Crazy Egg
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
30 months
3 months
Between 3 & 24 months depending on the plan
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
by means of an API
Browser and Server APIs, Segment and Tealium integrations
Data Export
by means of an API
Download reports or snapshots as a zipfile or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Crazy Egg uses first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Metric trends
Device Reporting
See which device the user used
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Journey maps, page flows
Segmentation
Segment users by device, location, etc.
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
By means of referral tracking
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
With realtime results
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Surveys, NPS scores & ratings
Guides and Surveys add-on
Customizability
Custom Properties
Custom tagging for segmenting users
Custom event and user properties
Custom Metrics
Custom users variables
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
also called triggers
Annotations
Support
Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community