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Compare Analytics Tools
Rating
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Customisability
- Limited free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited free plan
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
14 days
Free plan
30 days
Free plan
Account Management
Trackable Items
1
Unlimited
1
10
User Seats
50+
1
Unlimited
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Hotjar
Statcounter
Cloudflare Analytics
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
24 months
12 months
Unlimited*
6 months
Data Sampling
Woopra never uses any kind of sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import raw visit data with actions and visitor properties via API
Send user data to Hotjar to enhance analysis
Import Google keyword data
Data Export
Export raw daily visit data via API
Export recording meta data
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Woopra relies on first-party cookies.
Hotjar relies on first-party cookies.
Statcounter uses cookies
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
in the interface, via e-mail or Slack
Important visitor alerts
Email Reports
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Cloudflare does not feature email reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
Discover why users drop off
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Simple ordered list of pages visited
Segmentation
Create dynamic segments based on any combination of criteria
Create custom filters for recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Via HTTP API or Javascript API
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations
Hotjar does not have annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community