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Compare Analytics Tools

Simple Analytics

From €15 p/m

Only Simple Analytics has:

  • Cookieless
  • Annotations

Hotjar

Free plan

No feature only Hotjar has.

Statcounter

Free plan

Only Statcounter has:

  • Data Sampling
  • User Flow Reporting
  • Attribution Reporting

Pendo

Only Pendo has:

  • Cohort Reports
  • Retention Reporting
  • A/B Testing
  • Custom Reports
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Limited free plan

Pricing information

Starting Price
  • Starter€15 p/m
  • Business€40 p/m
  • EnterpriseOn req.
  • BasicFree
  • Plus$49+ p/m
  • BusinessOn req.
  • ScaleOn req.
  • FreeFree
  • 100k Page Views€9+ p/m
  • 250k Page Views€19+ p/m
Free trial period
14 days
Free plan
30 days
Free plan

Account Management

Trackable Items
5-10+ depending on plan
Unlimited
1
Unlimited in Portfolio plan
User Seats
1-10+ depending on plan
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Hotjar
Statcounter
Pendo
Data Freshness
Realtime
30 minutes
Realtime
Hourly updates
Data Retention
Unlimited
12 months
Unlimited*
84 months
Data Sampling
Data Import
GA importer included
Send user data to Hotjar to enhance analysis
Import Google keyword data
Import historical data by CSV
Data Export
As CSV or via API
Export recording meta data
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
Cookieless
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
Statcounter uses cookies
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
in the interface, via e-mail or Slack
Important visitor alerts
Guide, Page & Feature alerts
Email Reports
Daily, weekly, monthly
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Recieve reports in weekly emails

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Filter dashboard with visitor attributes
Create custom filters for recordings
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting

User Experience Features

Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Annotations
Able to include links in annotations
Hotjar does not have annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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