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Summary
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Permanent free plan with session replay
  • Choice of EU or US data center
  • SOC 2 and ISO 27001, 27701 and 42001 certifications
  • Warehouse sync to BigQuery, Snowflake and Redshift
Cons
  • Limited free plan
  • Paid prices not published
  • Dashboards and StoryAI not in the free plan
  • Alerts and retention reports need an Advanced or Enterprise plan
  • Moving to the EU data center means opening a new account

Pricing information

Starting Price
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
FullstoryFreeFree
BusinessOn req.
AdvancedOn req.
EnterpriseOn req.
Free trial period
30 days
Free plan
Free plan

Account Management

Trackable Items
1
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Statcounter
Pendo
You
Data Freshness
Realtime
Hourly updates
Data Retention
Unlimited*
84 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Import Google keyword data
Import historical data by CSV
Browser and Server APIs, Segment and Tealium integrations
Data Export
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Statcounter uses cookies
Pendo uses first-party cookies
Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts
Important visitor alerts
Guide, Page & Feature alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed, mobile-friendly reports
Recieve reports in weekly emails

Reporting

Trend Reporting
Metric trends
Device Reporting
Device type, browser, OS & screen resolution
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Simple ordered list of pages visited
Journey maps, page flows
Segmentation
User segments
Cohort Reports
Retention Reporting
See Cohort analysis
Advanced and Enterprise
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
Order Completed and Product Purchased events

User Experience Features

Heatmaps
Click and scroll maps
Session Recordings
Recordings with many filtering options
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on

Customizability

Custom Properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Change the widgets of a report
Dashboards, paid plans
Custom Events
Max 5 custom tags + values per page
Annotations

Support

Support description
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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