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Compare Analytics Tools
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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Customisability
- Limited free version
- Limited free plan
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Not a great amount of features
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
14 days
30 days
14 days
14 days
Account Management
Trackable Items
1
1
Unlimited
User Seats
50+
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Statcounter
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited*
Unlimited
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Umami does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Import Google keyword data
Data Export
Export raw daily visit data via API
To a spreadsheet or other third party software.
via API as JSON file
Compliance
- GDPR
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Woopra relies on first-party cookies.
Statcounter uses cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Important visitor alerts
for Business & Enterprise plans
Email Reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Simple ordered list of pages visited
User journey analysis
Segmentation
Create dynamic segments based on any combination of criteria
Simple filters like browser, OS, and country
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Based on first visit, first action, channel or custom events
Retention Reporting
Uncover at-risk users and discover engaged users
CLTV Analysis
Attribution Reporting
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Via HTTP API or Javascript API
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community